The third month of the 44th Observer-SLT Mobitel School Cricketers of the Year Most Popular contest has gathered momentum. Ever since the launch of the Observer Schoolboy Cricketer of the Year contest in 1978, the Mega Show has turned out to be the most looked forward to event by school cricketers. Not only school cricketers but also by the old boys of the respective schools and sports enthusiasts who have made it a fashion. The event is sponsored by SLT Mobitel which has been providing its financial support for the past 15 years.